It has since come to light that the company may have indulged a little too much and given itself a marketing headache. A Microsoft spokesperson has told Business Insider that Series X isn’t the only version: “The name we’re carrying forward to the next generation is simply Xbox,” said the spokesperson. “And at The Game Awards you saw that name come to life through the Xbox Series X.” Right. They continue: “Similar to what fans have seen with previous generations, the name ‘Xbox Series X’ allows room for additional consoles in the future.” Microsoft is essentially mixing the simple branding of the first ever Xbox (Xbox) with the Xbox One’s many different versions. Currently you can buy an Xbox One S or Xbox One X, with the original Xbox One discontinued. The fact the Xbox One launched in 2013 shows you that Microsoft thinks it must iterate on its next-gen console as it was forced to do during the Xbox One’s six-year lifecycle. But by officially revealing this new ‘Xbox’ and not explaining that the Series X is just one version of it, has meant Microsoft has already made it very confusing. Not to mention that it was codenamed Project Scarlett. Sony is calling its new console the PlayStation 5. There’s something to be said for simplicity. Henry is Tech Advisor’s Phones Editor, ensuring he and the team covers and reviews every smartphone worth knowing about for readers and viewers all over the world. He spends a lot of time moving between different handsets and shouting at WhatsApp to support multiple devices at once.
